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State Affiliates Toolkit

We're Your Pharmacist is about shining a spotlight on the essential contributions hospital and health-system pharmacists make as part of the patient care team. Help us show the public the many different ways pharmacists make an impact. Follow these tips below to help amplify the campaign and bring more visibility to all that you do for your patients.

Use Provided Tools

ASHP has provided easy to use tools to help you promote We’re Your Pharmacist online:

Sample Social Media Posts
Sharable Social Media Images
Customizable Canva Templates
Web Banner Ads
Sample News Articles
Virtual Meeting Backgrounds
Campaign Overview PowerPoint

Or Make Your Own Content

The heart of We’re Your Pharmacist is stories, and we can’t wait to see stories from your organization on social media as part of the campaign. Here are some tips for making your own campaign content:

Make it Local: Spotlight Your Members
We're Your Pharmacist is all about storytelling. Create a series of social media posts that spotlight your members and how they are making an impact in their local communities.
Showcase the many different practice settings and specialties in which your pharmacists practice
Pharmacists practice in a wide array of specialties and practice settings. Encourage pharmacists from across your organization to participate.
Use Photography (faces are best)
Showing pharmacists at work is the best way to connect the public with the message that pharmacists are essential patient care providers in hospitals and health systems.
Make a Video
Make a short Reel or video post that highlights one or more of your pharmacists at work. Video is the best medium for storytelling online.

And don't forget to

Use the Campaign Hashtag #YourPharmacist
Tag @ASHPOfficial in your posts
Link to the campaign website yourpharmacist.org

Download Tips as PDF

Sample Social Media Posts

ASHP social media accounts for tagging (red font denotes tagging):

Facebook

facebook.com/ASHPofficial

Thank you to the @American Society of Health-System Pharmacists for launching a new national awareness campaign to showcase all that hospital and health-system pharmacists do! [Insert org name] is proud to support this important effort. Share this post to spread the word, and learn more Every day, hospital and health-system pharmacists like our members work to ensure patients receive safe, effective care. Learn more in this new campaign from the @American Society of Health-System Pharmacists: [campaign link, graphic] #YourPharmacist

Instagram

instagram.com/ashpofficial

Thank you to @ASHPOfficial for launching a new national awareness campaign to showcase all that hospital and health-system pharmacists do. [Insert org name] is proud to support this important effort. Share this post to spread the word! #YourPharmacist [campaign graphic, add campaign link to bio]
Every day, hospital and health-system pharmacists like our members work to ensure patients receive safe, effective care. Learn more in this new campaign from @ASHPOfficial. Link in bio! #YourPharmacist [campaign graphic, add campaign link to bio]

X (Twitter)

x.com/ASHPOfficial

Thank you to @ASHPOfficial for launching a new national awareness campaign to showcase all that hospital and health-system pharmacists do! [Insert org name] is proud to support this important effort. Share to spread the word: [campaign link, graphic] #YourPharmacist
Every day, hospital and health-system pharmacists like our members work to ensure patients receive safe, effective care. Learn more in this new campaign from @ASHPOfficial: [campaign link, graphic] #YourPharmacist

linkedin.com/company/ashp

Thank you to @ASHP for launching a new national awareness campaign to showcase all that hospital and health-system pharmacists do! [Insert org name] is proud to support this important effort. Share this post to spread the word, and learn more here: [campaign link, graphic] #YourPharmacist
Every day, hospital and health-system pharmacists like our members work to ensure patients receive safe, effective care. Learn more in this new campaign from @ASHP: [campaign link, graphic] #YourPharmacist

Download All Posts

Sharable Social Media Images

Download All Images as Zip

Customizable CANVA Templates

Instructions:

Click on the Canva template link you want to use.
Click on "Use template for new design" purple button.
Login or create a free Canva account.
Select the frame you want to edit.
Select UPLOADS in the left toolbar and click the UPLOAD MEDIA button to add your photo to the image library.
Drag and drop your photo into the frame.
To reposition, double-click your photo and adjust.
To download your image, click SHARE and select DOWNLOAD.

Facebook/LinkedIn: Template One | Template Two | Template Three | Template Four

Instagram: Template One | Template Two | Template Three | Template Four

X (Twitter): Template One | Template Two | Template Three | Template Four

Download Template List Download Template Instructions