When ASHP was founded in 1942, our members exclusively worked in hospital settings. But today, ASHP represents nearly 45,000 pharmacists, student pharmacists, and pharmacy technicians who serve as patient care providers on healthcare teams in acute and ambulatory care settings. And it’s important that our brand reflects this evolution of practice.
Our new logo and tagline better represent ASHP’s mission and vision, as well as our members’ role as healthcare providers. This will help us better serve our members and will help key stakeholders, including government officials and other healthcare organizations, better understand the role ASHP and our members play as patient care providers.
| From the CEO | Rollout Plan |
|---|---|
| Today, ASHP introduced our new logo and tagline to our members during the opening session of our Summer Meetings. This new visual identity is a significant departure from our previous logo and better represents ASHP’s mission and vision... Read full blog | The new logo and tagline were first introduced to members on June 2, 2014, during the opening session of the Summer Meetings. Over the next several months, the new logo will be implemented on the ASHP website, publications, letterhead, and our building. |
| ASHP Logos through the Years | |
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Up to 1965 The first logos were variations of a cross with a mortar and pestle |
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1966 - 1985 The logo incorporates the bowl of Hygeia, an emblem of pharmacy |
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1985 - 2000 The logo highlights ASHP with a bold, distinctive new look |
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2000 - 2007 To celebrate the new century, ASHP’s logo was updated with the flag element |
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2007 - 2014 The logo was updated with a more traditional representation of the letter "A" and an updated flag |
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2014 to Present ASHP introduces its new logo and tagline to better represent ASHP’s mission and vision, as well as our members’ role as healthcare providers |
